Macworld / iWorld 2013 – a new show emerges from the ashes.

While it happened a month ago, I still wanted to offer my opinions for the revised Macworld 2013 Show, held in San Francisco at the beginning of February.  It used to be going to Macworld was an event that was not to be missed, then Apple stopped going to the show, it quickly became a wasteland for gamers and 2nd tier software and hardware companies to show their tools to a captive market of aging teachers and enough Linux geeks walking the floor to make it look like a ZZTop Look-a-Like convention. 

I still went, mostly because one of my other gigs is writing for Macworld’s Magazine and Website, but also because it was good to see old friends and meet some new ones. However at the Macworld / iWorld for 2013, show director Paul Kent dragged out the big guns to bring his mainstay event back into the limelight.

Ashton Kutcher and Jason Gadd setting onstage talking about the upcoming iJobs movie, The Blackeyed Peas and Intel futurist Brian David Johnson on the next gen of silicon development or actor and musician Fred Arminsen (Saturday Night Live, Portlandia) talking iPhone cameras and tech. Even Adobe’s Photoshop Evangelist Russell Brown got into the act, posing with people and silicone alien lifeforms while dressed as a Steampunk Cyborg outside the main hall, this show really had something for everyone. Even me.

 Surprised by the little things on the desk

While Macworld has become the bastion of most the iOS world, there were some simple surprises that really show that while Apple really is the leader for mobile and tablets, the offerings for those tied to desk have not diminished.  

As Monitors have become lighter, a number of companies like Anthro are showing “VESA” compatible mounting brackets that articulate your iMac or Monitor with far more ease and simplicity. 


There were just a couple of storage vendors, one, Hyper was showing external drive solutions for iOS devices, while Western Digital and Seagate showed just some of their consumer products. 

Transporter  had one of the 2 items at the show that absolutely astonished me. The Transporter unit allows you to create your own personal and secure Cloud Storage, brought to you by the design team behind the original Dobro personal storage system. Connect your Transporter unit (s) to the web, configure via their website and then you can control both who and how you share your content, easily and securely via a AES 256 encryption algorithms. Like with any other Cloud systems, the more units in use the faster the data can be shared between individual users. Additional Transporter has such a low cost for entry under $200 USD for the base unit without a 2.5in laptop drive, the unit with 2 TB drive is under $500 MSRP. 

FileTransporter in Action Image

 Optical Thunderbolt and USB3 Cables 

However, one of the coolest items I have run across in San Francisco in all the years I have been going to Macworld, was hidden in a small 10×10 and it will change my world.

Corning, the people behind that amazing “Gorilla Glass” cover on your iPhone, Android, iPad and Surface were showing their next generation of Optical Thunderbolt and USB3 cables. Now we are not talking those amazing fragile orange fibre cables that we used to connect to high-end storage arrays with.  

We are talking about what with these cables is called “tactical” fibre, built to a much higher standard of tolerance for flexibility, durability and tensile strength. It is a tie it in a knot, fold it half, bang on it will a hammer, slam it in a door, drive over with a car while it still works like a charm.  

We are talking about incredibly long cable runs too, the USB3 cables reach to up to 30M with power, while the Thunderbolt cable runs without power at lengths up to 100M and both types of cables use the default,  standard connection for each protocol type, making this the easiest way to connect via fibre ever. 

Pricing and availability not yet announced but Kevin Bostic did a nice take on his view of the cables for Appleinsider.


Production Tools anyone can use

The real value in a show like this is taking a look at the little things. IPads are ubiquitous onset in my world, so I am always looking for ways to make their use easier.

Some vendors were showing multi-unit charging and syncing stations, something I would use to make the process of creating and handing out dailies onset, while other were showing various types of stylus’s and brushes to interact with assorted apps for children or students. 


iStopMotion for iPad from Bionix, has grown to a full fledged stop-animation tool, allowing for preview, a “onion-skin” style overview and even the ability to use the iPhone5’s better camera as recording source. This is one of those tools in the hands of a budding filmmaker that can create absolutely stunning results. 


iStopMotion from Bionix 


Watershed has waterproof cases and covers for all your idevices, I have one of their ZipDry bags for my iPad and it allows me to carry in every conceivable environment, allowing me to maintain crew connections in any weather condition.


However for most people that is way too much protection, for most people I am going to recommend a new find to cover and protect your iPad and iPhone on set, it is called “ChefSleeve”.  Designed for use protecting your ipad from flour and water in the kitchen, it offers you an affordable and efficient covering that allows the user full access to the unit while protecting it from dust and errant moisture while on location. The Chef Sleeves are designed to be used and then discarded they should be a instant addition to your kit, just to protect one the the most precious things we carry with us and are available at Target, Macy’s and Amazon. 

Chef Sleeve’s water resistance   Image

And somethings just for fun

One featured booth of note was the HP booth, showing off their new enterprise and workgroup level printing solutions but the item that caught my eye was their new iPhone app called HP Photo Live  that allows you to record video, up link it to Facebook or Twitter, then thru the app send someone either printed or electronic greeting card that when viewed in the iPhone app it shows the image as a video stream. It a free app and it is actually quite amazing bit of technology behind what HP has done here. 



HP’s Photo Live- Featuring Adobe’s Russell Brown. Image 


There were so many things at the show, it was the first year since Apple left that I actually spent more than one day on the show floor, I found old friends OlioClip and SchneiderOptics had updated their iPhone cameras, while numerous smaller companies showed various levels of new technologies for everything from recycling to fuel cell chargers for any number of devices. 


So while Macworld 2013 was still very much a consumer show, there were more and more professional useful items shown this year than I have seen in the last 2 trips to this show, I am making plans to return next year. While it will never be the gear show that NAB or IBC have become, the Macworld/ iWorld show does have enough new gadgets and ideas that I think it is worth it to return.