AdobeMax kicked off in the Nokia Theatre yesterday in a wildly colorful and often humorous presentations launching what we have been calling Adobe”Next” since it’s public announcement at NAB.
So by now everyone knows that Adobe has abandoned the box in favor of the digital download format we all embrace on our phone and what Apple users were forced into using on their desktops a couple of years ago.
Frankly I could not be happier, I am not harried by not having a disk and being connected is becoming more and more a part of our working and lifestyles. IMHO The CreativeCloud versions of Adobe’s product lines is only disconcerting if you are a pirate or live a non-connective lifestyle.
I have been playing with a few of the soon to be released titles, with some of my tools becoming simpler to use, while others gained from their conversion. Photoshop’s ability to deal with “camera shake” looks as if it evolved from the wonderfully resourceful HDR toolset, while the added capabilities of direct accessing “CameraRaw” with a far greater level of control and adjustments.
We have all seen sneak peaks at what is in AfterEffects, Premiere and Speedgrade, but the Photoshop and the announcement that Illustrator now has “Touch Type” while enabled for touch surfaces, Touch Type really astounded me by allowing full access to the full vector information in a single character without having to separate or break apart the word.
Also astounding was the announcement that Typekit is now included in your Creative Cloud Membership, nothing like tossing in $10K in fonts as part of your online toolkit to stimulate the adoption
Little surprised the audience at the Nokia Theatre more than the announcement of Project Mighty, a pen-based CreativeCloud connected device that can actually carry your preferences from device to device.
Day 3 of AdobeMax covers the next generation of innovative genius that Adobe has kept offering us. I cannot wait for the sneak previews.