Monday at AdobeMax, breaking bounds and showing off by including TypeKit in the Cloud.

AdobeMax kicked off in the Nokia Theatre yesterday in a wildly colorful and often humorous presentations launching what we have been calling Adobe”Next” since it’s public announcement at NAB.

So by now everyone knows that Adobe has abandoned the box in favor of the digital download format we all embrace on our phone and what Apple users were forced into using on their desktops a couple of years ago.

Frankly I could not be happier, I am not harried by not having a disk and being connected is becoming more and more a part of our working and lifestyles. IMHO The CreativeCloud versions of Adobe’s product lines is only disconcerting if you are a pirate or live a non-connective lifestyle.

Rich is cutting his audio podcast while waiting for the shot to begin

Rich Harrington cutting his audio podcast while waiting for the show to begin at the Nokia Theatre.

I have been playing with a few of the soon to be released titles, with some of my tools becoming simpler to use, while others gained from their conversion. Photoshop’s ability to deal with “camera shake” looks as if it evolved from the wonderfully resourceful HDR toolset, while the added capabilities of direct accessing “CameraRaw” with a far greater level of control and adjustments.

We have all seen sneak peaks at what is in AfterEffects, Premiere and Speedgrade, but the Photoshop and the announcement that Illustrator now has “Touch Type”  while enabled for touch surfaces, Touch Type really astounded me by allowing full access to the full vector information in a single character without having to separate or break apart the word.

Also astounding was the announcement that Typekit is now included in your Creative Cloud Membership, nothing like tossing in $10K in fonts as part of your online toolkit to stimulate the adoption

The stage was an impressive way to hide the single person on stage

The stage was an impressive way to hide the single person on stage

 

 

 

 

 

 

 

Little surprised the audience at the Nokia Theatre more than the announcement of Project Mighty, a pen-based CreativeCloud connected device that can actually carry your preferences from device to device.

For current info on Project Mighty go here

For current info on Project Mighty go to adobe.com/go/projectmighty

 

 

 

 

 

 

 

 

Day 3 of AdobeMax covers the next generation of innovative genius that Adobe has kept offering us. I cannot wait for the sneak previews.

 

 

Adobe’s Next to be shown at AdobeMax,

Today Adobe kicks off their Adobe MAX event, where some of the industry’s best will be showing off the tools and techniques for creating all of the award winning content we see on the TV and the Web,as well as in print, packaging and social media.

Also launching today in association Adobe and the AdobeMAX event is the http://www.CreativeCloudUser.com website that I have been working on with Rich Harrington, Robbie Carmen and Rod Harlan.

Stay Tuned, it’s going to be a big week here.

Free Webinar – Thunderbolt, Changing the future of Production and Post, April 16th at Moviola.com

Tuesday April 16th from 11:30am – 1pm PST http://bit.ly/14tmn4x<a

Please join world renown Data Manager and Workflow Specialist, Gary Adcock, Host Michael Horton, in association with Moviola :

Thunderbolt, Changing the future of Production and Post
A 90 minute discussion on how Intel’s Thunderbolt Technology is changing the future of moving and handling data both onset and in post.

In a medium where moving massive amounts of data is an everyday occurrence, Intel’s Thunderbolt technology stands to change how data is handled. Utilizing Thunderbolt in your workflow means meeting or exceeding data transfer speeds on portable computers that rival the fastest desktop systems.

Gary will be highlighting many of the tools and techniques for proper data handling and how the fast evolving Thunderbolt landscape is smashing most of preconceived ideas people have about this groundbreaking technology and what it means for your current and future usage, whether you are on location or alone in your studio.

Register here for the Free Webinar:
http://moviola.com/webinars/thunderbolt-changing-the-future-of-production-and-post/#.UWrlVb9tAn0

Screen Shot 2013-04-14 at 12.43.56 PM

NAB Day 2, HP Shows Thunderbolt Laptops, BMCC versions, PL Lens Extenders, Dinner

The second day of the show is over, after 5 days I am officially tired and there are still 3 more days of show, Info is still pouring out into the desert. 

Big news for me is that HP is publicly showing the SpectreXT laptop that is equipped with Thunderbolt, HP is not the biggest PC MFG to embrace the media rich pipeline that Thunderbolt enables.  http://cnet.co/Yas5BF

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Spectre Thunderbolt Laptop in the HP Booth

Black Magic Design offers 2 new versions of the BMCC Camera The Pocket Cinema  (URLCamera $1000 features a magnesium alloy chassis, 13 stops of dynamic range, Super 16 sensor size, high quality Apple ProRes 422 (HQ) and lossless compressed CinemaDNG RAW recording, as well as interchangeable optics with an active Micro Four Thirds lens mount, all packed into an incredibly tiny size.http://www.blackmagicdesign.com/press/pressdetails?releaseID=38108

AND  Blackmagic Production Camera 4K: $3995 (URLThe Production Camera 4K is a new high resolution 4K digital film camera with an innovative large Super 35 size sensor with professional global shutter, combined with precision EF mount optics and high quality Apple ProRes 422 (HQ) file recording.

The 4K model that has more than a few RedScarlet Users whining online.http://www.reduser.net/forum/showthread.php?97945-Scarlet-owners-and-their-reactions-this-week

ARRI and AbelCine both are showing PL lens Extenders.

Mathew Dulcos posted Arri 1.4x & 2x tele-extenders, perfect for Alura zooms. http://duclos.tv/nab  http://fb.me/1pRg1qP5s

@abelcine 2X PL Doubler. It fits ALL the @FujifilmOptical Cabrio zooms! $5800 pic.twitter.com/Adtt7JTjUb

Lastly, My day ended last night after a meeting of the minds with ArtAdams (PVC and DVinfo.net), Bob Monaghan(GlueTools), Dave Stump A.S.C (Knowledge Geek),  AJA’s Steve  Barsky, and of course DP’s Christian Seel and Kevan Barsky.